In November 2024, EUMEPS proudly launched its new campaign with the release of the "EUMEPS Manifesto: The 6 Engagements of EPS" during its 30th-anniversary celebration. This campaign is designed to explain in a playful and engaging way, using easy-to-understand illustrations, the transformative role of Expanded Polystyrene (EPS) in creating a sustainable, efficient, and healthier future. The manifesto is supported by engaging tools and materials, highlighting EPS's contributions to two of its primary applications: packaging and insulation.
What Is the “6 Engagements of EPS” Initiative About?
At its core, the EUMEPS Manifesto outlines six key commitments that reflect the critical contributions of EPS to society, sustainability and Europe. The campaign brings these commitments to life through a suite of interactive and educational tools, including a dedicated website, a detailed brochure, and an engaging memory card game. These resources aim to raise awareness of EPS’s value in daily life and its alignment with global sustainability goals.
The manifesto highlights six essential commitments, addressing the role of EPS across its two major application areas:
- Packaging: Providing lightweight, durable, and protective solutions, EPS ensures the safe transport and preservation of goods, particularly food and medical products.
- Insulation: With superior thermal performance, EPS insulation reduces energy use in buildings, cutting CO₂ emissions and enabling climate-neutral construction.
The 6 Engagements of EPS
The campaign focuses on six commitments, each showcasing EPS’s value in creating a sustainable and efficient future:
- Energy Efficiency: By delivering exceptional insulation, EPS reduces energy demand for heating and cooling, significantly cutting greenhouse gas emissions and supporting climate-neutral solutions.
- Resource Efficiency and Waste Prevention: Lightweight and durable, EPS minimises resource use and reduces emissions from transportation, contributing to waste prevention and sustainable resource management.
- Recyclability and Circularity: Fully recyclable, EPS supports a circular economy by being repurposed into new products, reducing environmental footprints.
- Health and Safety: Inert and non-toxic, EPS is safe for applications such as food packaging and construction materials, ensuring the health and well-being of consumers and users.
- Cost Efficiency: Affordable and long-lasting, EPS provides industries with high-performance, cost-effective solutions in packaging and insulation.
- Sustainability: With its energy-saving properties, recyclability, and resource efficiency, EPS contributes to achieving sustainable development goals and addressing global environmental challenges.
Bringing the Campaign to Life
The campaign employs a variety of engaging tools to communicate the value of EPS across its primary applications:
An Interactive Website: A World With and Without EPS
The campaign’s dedicated website offers a unique way to experience the impact of EPS. Visitors can explore interactive comparisons of scenarios with and without EPS, showcasing its benefits in areas such as energy efficiency, resource conservation, and recyclability. This dynamic platform provides a visually engaging and informative experience.
A Comprehensive Brochure: In-Depth Knowledge
The brochure serves as an educational resource, detailing the six engagements and highlighting EPS’s dual role in packaging and insulation. It explores EPS’s capacity to enhance sustainability, enable circularity, and improve resource efficiency across these key sectors.
The EPS Memory Game: Learning Through Play
The campaign also features the EPS Memory Game, an interactive and entertaining card game using the same designs as the manifesto. This game introduces players to the key benefits of EPS in a fun and memorable way, making the campaign accessible to all ages.
Launching of the Manifesto: The 30th Anniversary Celebration
The EUMEPS Manifesto campaign was officially launched during the organisation’s 30th-anniversary event on 19 November 2024. While the manifesto remains the focal point, the anniversary provided a fitting occasion to unveil the initiative to a broad audience. The campaign’s designs were prominently used as on-site communications materials, creating a visually cohesive and impactful celebration.
Why This Campaign Matters
The "6 Engagements of EPS" campaign reflects EUMEPS’s dedication to advancing sustainability, circular economy principles, and resource efficiency. It highlights the essential role of EPS in its two main applications—packaging and insulation—showing how the material drives innovation, reduces environmental impacts, and supports Europe’s climate and sustainability goals, including the European Green Deal.
Get Involved
Explore our interactive website, read the brochure, or try the EPS Memory Game to learn more about the vital role of EPS. Together, we can create a world that values sustainability, circularity, and innovative solutions.