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In November 2024, EUMEPS launched an influential micro campaign, "EPS: The Perfect Green Fit" showcasing the innovative and sustainable attributes of Expanded Polystyrene (EPS). This initiative highlights EPS's pivotal role in aligning with Europe's green objectives, emphasizing its adaptability, efficiency, and environmental friendliness. The campaign seeks to inform and engage various stakeholders, from policymakers to consumers, about the advantages of EPS in modern sustainable practices.


Expanded Polystyrene continues to evolve, adapting to the dynamic needs of the environment and industry. The campaign emphasizes innovations in EPS technology, focusing on enhancing its recyclability and reducing its environmental footprint. EUMEPS's commitment to innovation is reflected in the development of new EPS formats that are more energy-efficient, easily recyclable, and have a lesser impact on the environment.


Aligning with the European Green Deal

EPS plays a significant role in Europe's transition towards sustainability. The "EPS: The Perfect Green Fit" campaign aligns with the European Green Deal, illustrating how EPS contributes to the circular economy. With its lightweight nature, superior insulation properties, and high recyclability, EPS is presented as an eco-friendly alternative that supports Europe's ambition for a climate-neutral continent.


EPS - Pioneering a Greener Future

The EUMEPS campaign effectively positions EPS as a frontrunner in sustainable solutions. Through continuous innovations and a strong focus on environmental stewardship, EPS is portrayed as an essential component in building a greener and more resilient future. The "EPS: The Perfect Green Fit" campaign not only reiterates the ecological advantages of EPS but also strengthens its image as a smart and sustainable choice in various industries.


Case Studies and Examples

Real-world applications of EPS in packaging, insulation, and construction are showcased, demonstrating its practicality and eco-friendliness. Success stories from across Europe where EPS has been effectively used to enhance sustainability and efficiency are highlighted, providing tangible evidence of its benefits and aligning with EUMEPS's mission of promoting EPS's positive environmental impact.