“Embrace the challenge”

Michaela Andritsch is overseeing CC at HIRSCH Servo Group and she accept to be interviewed to share her experiences in the EPS world.

Work and responsibilities

“I have been with the HIRSCH Servo Group since 2001, overseeing Corporate Communications and Investor Relations since 2005. As the key link between our national subsidiaries and headquarters, I do my best to ensure a unified presence, streamlined communication and effective coordination. Additionally, I actively promote our core topics - circular economy, high performance and innovation leadership - within the industry.”

Biggest challenges and achievements in her career

“One of the biggest challenges has been shaping the communication strategy throughout HIRSCH Servo Group’s transformation - from a company taking its first steps into Eastern European expansion when I started, to becoming a global player in the particle foam industry. Positioning HIRSCH as a modern innovation leader in this dynamic sector is a continuous journey and I am proud to contribute to this evolution every day.”

A word of advice

“The EPS industry is a dynamic and ever-evolving field, offering diverse career opportunities. My advice: embrace the challenge, stay curious and take the chance to shape the future of sustainable products that make a meaningful impact on everyday life.”

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